FBO’s new webinar series to address industry’s intensifying labour crisis

Event Date:

April 14, 2022

Event Time:

10:00 am

Event Location:


Leveraging Effective Communications to Create an Attractive Workplace Culture

An attractive workplace culture is vital to hiring and retaining an essential workforce. But creating a culture that builds authentic employer-employee relationships, attracts job seekers, & promotes innovation begins with effective communications.

In the first of FBO’s four-part series on workplace and cultural development, participants will learn how to use effective communications to promote an employee-centric work environment that can become a powerful tool in attracting and retaining essential, frontline agri-food professionals necessary to your core business.


Date: April 14, 2022
Time: 10 a.m.
Duration: 1 hour
Cost: Free



Jennefer Griffith
Executive Director, Food Processing Skills Canada

Jennefer has been a leader in skills development and training for the Canadian food and beverage manufacturing sector for over 20 years. As Executive Director of Food Processing Skills Canada, she has led ground breaking initiatives including development of the Canadian Food Processors InstituteTM, FoodSkills LibraryTM and FoodCertTM – resources that support education and career pathways for businesses and people. Recently, Jennefer and her team finalized Canada’s first Learning Recognition Framework for the industry and are in the process of completing national labour market analysis and an accreditation process for colleges, universities and private trainers. Jennefer is passionate about supporting new Canadians, Indigenous People, women and youth in finding rewarding careers. Prior to joining Food Processing Skills Canada, she held roles in government and the non-profit sector.


Cora Brady
Partner & President, Bob’s Your Uncle

In Cora’s 15+ years in the advertising agency world she has worked with an impressive list of leading brands and retailers across North America. Cora’s diverse experience covers everything from experiential, shopper marketing, social and digital. Cora co-founded Canada’s first Influencer marketing agency where she helped launch brands like General Mills, Walmart Canada and Reckitt Benckiser into the social sphere. Before BYU, Cora managed the digital shopper marketing group for Starbucks US. Cora has a passion for establishing and nurturing a positive work culture.


Who should attend

Leveraging Effective Communications to Create an Attractive Workplace Culture is specially tailored to support Ontario’s food and beverage processing employers and HR staff at small to medium sized businesses.

This session will be particularly valuable to:

  • Ontario employers in the food and beverage processing industry
  • Human resource professionals
  • Communications specialists

…and professionals involved in an organization’s talent attraction and recruitment strategies.


What you’ll get

As a first step to developing an attractive workplace culture that promotes employee attraction and retention, our presenters will explore how an organization can use effective communication to position itself as an innovative and fulfilling place to work for both existing employees and jobseekers. Additionally, the session will outline how processors can use effective communications to build authentic relationships with its employees that is essential to establishing a positive workplace culture.


About the Workplace and Cultural Development Series

Ontario’s food and beverage processing industry is facing an intensifying labour crisis, and modernized employer recruitment and retention strategies are key to attracting and retaining an essential workforce.

Our four-part webinar series will engage with industry leaders in HR and business development strategy to provide expert guidance on how to create an attractive workplace culture that grows authentic employer-employee relationships, attracts job seekers, and promotes innovation.

The Project is funded by the Ontario Ministry of Agriculture, Food and Rural Affairs.


*To participate in this event we ask that you create an account as part of the registration process. Thank you

Event Location:

  • Webinar

Event Schedule Details

  • April 14, 2022 10:00 am
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