Crystal Howe is Vice President of Sustainability and Government Relations for the Ice River family of companies. Ice River is a vertically integrated manufacturer, recycler, brand owner and innovator that specializes in the design and production of sustainable products and packaging that help support the growing circular economy in Canada.  With a background in organic farming and a passion for business with a purpose, Crystal drives sustainability best practices within the organization, the community and with their supplier and customer partners.  She has championed many initiatives in areas of recycling, zero waste to landfill, Operation Clean Sweep, energy reduction, and manufacturing efficiencies to minimize the environmental impact and maximize the effectiveness of the business.  Crystal also collaborates with various government and nongovernment groups to promote positive action for the health of our planet.