INFLUENCERS AND THE WORLD OF FOOD & BEVERAGE

From driving awareness and ecommerce sales to creating new digital content for your brand, partnering with influencers can prove an invaluable tool in your marketing strategy.

In this session, Bob’s Your Uncle marketing agency leaders Cora Brady & Kathryn Easter will dive into the world of influencer marketing for food and beverage brands in a how-to-format. Jam-packed with actionable ideas and case studies, this session will cover:

The state of influencer engagement for food & beverage marketers
Techniques for engaging food & beverage influencers
Best practices on building strategy and measuring success
Q&A period

This session is suitable for those who are new to influencer marketing as well as those with more experience, who are simply looking for a bit of inspiration and best practices.

Presenters

Kathryn and Cora have collaborated for over 15 years. As founders of the first Influencer Marketing agency in Canada they intimately know how far the industry has come – from mom bloggers to TikTok creators, they’ve witnessed the evolution firsthand.  Cora is Partner and President at Bob’s Your Uncle, an agency focused on food and beverage brands based in Toronto. Kathryn leads the Influencer Engagement practice at Bob’s Your Uncle. Together, Cora and Kathryn continue to find innovative ways to leverage partnerships between brands and the world’s top social media personalities.