From Tariff Threats to Triumph – Mastering Amazon US for Canadian Food & Beverage

Details

As tariff discussions reshape North American trade, Beacon Commerce presents a powerful direct-to-consumer channel for Canadian food and beverage producers. Learn how to navigate this dynamic marketplace and build a successful cross-border presence in times of turbulence.

Tue, Mar 04
11:00 AM – 12:00 PM EST
Online event

What You’ll Learn:

• Master Amazon US marketplace strategies specifically for food and beverage products
• Understand FDA compliance requirements and food-specific import regulations
• Optimize your product listings for Amazon’s grocery and gourmet categories
• Develop competitive pricing strategies that account for cross-border costs
• Implement effective marketing techniques to reach U.S. food and beverage consumers
• Manage perishability, shelf life, and quality control in cross-border shipping
• Leverage Amazon analytics to track performance and growth opportunities.

Moderated by Tricia Ryan, VP of Marketing at Culture Advisory Group.

**After you register, please keep an eye on your inbox for an email containing the webinar link. It should arrive shortly. Connect with jmacleod@cultureadvisorygroup.com for any issues in receiving the webinar link.**

To register, please follow this LINK.

Speakers

Tricia Ryan
VP of Marketing
Culture Advisory Group

As Vice President of Marketing at Culture Advisory Group Tricia has over 20 years of experience crafting and leading strategic marketing initiatives that drive significant revenue growth. Her expertise spans across top global CPG enterprises like Wrigley and Unilever, where I have been recognized as a trusted advisor, capable of navigating complex market dynamics and delivering tailored marketing strategies that effectively increase brand visibility and market penetration.

Don Thompson
Founder and CEO
Beacon Commerce

Don Thompson is an expert in e-commerce strategy, product management and business development for startup and scaleup companies and brands across Canada.
As the founder and CEO of Beacon Commerce, Don helps entrepreneurs navigate the opportunities and realities of the global Amazon marketplace, bringing a unique mix of expertise that spans product configuration, pricing, positioning and promotion.
Don’s career includes 25+ years of experience developing and managing new products for top-performing Fortune 100 organizations, including Amazon, BlackBerry and GE. He is also a mentor and business advisor at Canadian accelerators including Innovation Guelph and The Accelerator Centre in Waterloo, Ontario.