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Norm Beal

Chief Executive Officer
519-826-3741 ext. 23

With over 18 years experience as president and founder of one of Ontario’s finest wineries, Peninsula Ridge Estates Winery, Norm is no stranger to the beverage processing industry. Norm also worked for 20 years in the oil industry as an International Oil Products Trader and in other roles for multinational giants such as Syncrude Canada, Shell Canada, Glencore International and British Petroleum. He earned a fourth-class engineering degree from the Northern Alberta Institute of Technology and studied Business and Marketing at the University of Calgary.

Norm has served on several boards including the Wine Council of Ontario (Chair) and the Presidents Council (Vice Chair) and was a member of the Premiers Growth Steering Committee. Norm has also worked tirelessly for his local community as Co-Chair of the West Lincoln Memorial Hospital Capital Campaign which raised over $14 million to build a new local hospital. As Chair of the West Niagara YMCA Capital Fundraising Campaign which raised over $2.5 million to build the new Niagara West YMCA and through the Peninsula Ridge Foundation which has raised over $700,000 for local community charitable causes.

Norm is currently the Chief Executive Officer of Food and Beverage Ontario and the Executive Director of the Ontario Fruit and Vegetable Association.